2 years ago
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Try Not to Laugh Watching This Shampoo Ad
www.youtube.com1DAA50E1-0355-420D-A1AD-2C244287F3DCCreated with sketchtool.
Do you ever find yourself in the weird section of Youtube? You know the moment where you discovered an awkward/funny/interesting video and question yourself "How did I end up here?" That happened to me today and I found this awkward Brazilian shampoo advertisement that knocked me off my feet. It's unexpected and super creative.
If I didn't came across this ad I probably wouldn't know Dove has a shampoo line made especially for men. Honestly, most men don't care what they use to wash their hair. The creative director of the ad played on this fact and used it to convey masculinity.

My thoughts?

Real men could use any shampoo but Thor would appreciate the girl shampoo.
[About the Ad]
Country: Brazil
Year: 2013
Client: Dove Men + Care
Agency: Ogilvy & Mather Sao Paulo
Production: Hungry Man
Director: Carlao Busato
DarcyDashwood clipped in 1 collections
I think it's every lady's wish to have luscious hair like that but in reality it doesn't matter what type of shampoo you use. It's how you care for it.