Do you ever find yourself in the weird section of Youtube? You know the moment where you discovered an awkward/funny/interesting video and question yourself "How did I end up here?" That happened to me today and I found this awkward Brazilian shampoo advertisement that knocked me off my feet. It's unexpected and super creative.
If I didn't came across this ad I probably wouldn't know Dove has a shampoo line made especially for men. Honestly, most men don't care what they use to wash their hair. The creative director of the ad played on this fact and used it to convey masculinity.
Real men could use any shampoo but Thor would appreciate the girl shampoo.
[About the Ad]
Client: Dove Men + Care
Agency: Ogilvy & Mather Sao Paulo
Production: Hungry Man
Director: Carlao Busato