If you've never used sazón, it may seem like an ingredient that's hard to come by. That cannot be further from the truth. Sazón is a seasoning that is mostly salt based. It also includes garlic powder, black pepper, oregano, and cumin. Goya is one of the most popular brands for Sazón. You can buy sazón almost anywhere -- like Walgreens, Winn Dixie, Publix, or at a local convenience store. Sazón typically comes in a small orange box. Although, there may be variations of the seasoning.