He won Show Me The Money 3, he was one of GQ Korea's Men of the Year, and he's already appeared in multiple projects and collaborations. And he hasn't even debuted yet!
But there's one problem. iKON Bobby's aggressive hiphop "concept" is getting repetitive and old. Sharp and witty lyrics only go so far!
It worked in SMTM3, Born Hater and Come Here, but it's not working anymore. He's constantly trying to prove he's not just another idol-rapper, which he has no need to do. It will hurt his image more than help it.
He continues this concept in the "King of the Youth" diss track for SMTM4.