Celebs and fashionistas are going head over heels for the bubble gum colored hair dye!
Julianne Hough also chose a pink hair look for Coachella.
Kylie Jenner went pink for the Coachella music festival.
Iggy Azalea rocked for a pink dip-dyed look at the Billboard Music Awards.
Nicole Richie went for a more neon hue.
Ellie Goulding perfectly matches her pink gown with a head of pink hair.
Natasha Bedingfield went with a bright pink bob.
If you don't want to go all out pink, you can do a streak of pink dye like January Jones.
Even Madonna is rocking the bubble-gum color.