"A woman without paint is like food without salt."
- Platus, a Roman Philosopher (254-184 BC)
Fasten your seat belts because we are going on a blast to the makeup past. Ready? Unfortunately, I'm going to have to burst your bubble and inform you that makeup did not originate with MAC Cosmetics. Makeup has been floating around the world literally for centuries upon centuries. From the Egyptians using kohl eyeliner to shield their eyes from the sun and bugs to Cleopatra using beetles to stain her lips red, it's safe to say the makeup game was way ahead of our time. Without these odd inventions, there would be no NARS, MAC or Urban Decay today.
The Egyptians weren't worried about gender, both men and women wore makeup. Believing that makeup had both healing and magical qualities, they didn't take their makeup lightly. Kohl liner, green makeup and red dye for their lips was the look of choice.
In the 1910's makeup became huge in the United States, including brands like Maybelline and Max Factor. By the 1920s, women were head over heels for makeup -- blush and pale face powder were huge products. A lot of women turned to makeup as a coping mechanism when they're husbands were deployed for war. Flappers were extremely popular during this time period, giving women even more reason to dibble and dabble in makeup.
The 1950's, better known as the golden age of makeup was a time for women to be in the spotlight and be 'the face' of popular makeup brands. Face powders were a thing of the past and now liquid foundation had taken over giving women a more full coverage look. Revlon and Avon were new companies on the market giving women more options including Revlon's non-smear lipsticks.
When you think of the 80s, the first thing that comes to mind should be BOLD makeup. Bright colors and glitter describes this decade best. Electric blue was extremely popular and the brighter the better. Eye shadow had no limit and heavy pink blush completed any look. They say history repeats itself and just how men wore makeup during the Egyptian period, a lot of rockers rocked out in eyeliner, eye shadow, blush and the like creating absolutely no boundaries when it came to gender.
Fast forward to the 21st century, the makeup industry has grown tremendously. MAC Cosmetics became a well-known brand in the 90s and are now one of the most popular makeup brands in the world. It's obvious that makeup will never go out of style. This decade coined the term "flawless" thanks to Queen Bey -- flawless makeup is always the goal. The beauty industry is always growing, I can only imagine how advanced and amazing the world of beauty will be in another three decades. Stay tuned.