4 years ago1,000+ Views
Today was the 2015 Worldwide Developers Conference in sunny SanFran. Apple’s CEO Tim Cook revealed some new developments created by Apple. Some of these include: Native Apps for Apple watch, a music streaming service called “Apple Music,” OS X which features a split screen and other developments.
But he also revealed something he’s working on for the company. Diversity.
In an interview, Cook told Mashable that Apple is a “better company” by being more diverse. Cook places the gender gap problem on the broader tech community stating, “We haven’t done enough to reach out to show young women that it’s cool to do it and how much fun it can be,” and he plans to help encourage women.
After some criticism of their lack of diversity at Apple (which shared that only 30% of its global workforce is female), they had a woman take the stage for the 2015 conference. Vice President of Worldwide Online Stores, Jennifer Bailey, talked about the latest in Apple Pay. It was nice to see a female face represent such a huge tech company.
Other tech companies have been criticized for their lack of female employees. But the problem runs deeper than just hiring female employees. Less and less women are being supported in their desires to work in the Computer Science Industry. The documentary Coding: Debugging the Gender Gap screened at Tribeca Film Festival 2015 discusses this problem in depth. It puts in to perspective how exactly young women are being discouraged from the industry and programing studies.
It’s good to see that Apple is working to support women and allowing women to be the face of technology. In a world that is only becoming more and more tech, we need to have half of the population represented in its creation.
Yes, that makes a lot of sense @drwhat! It’s definitely a more complicated problem. But I think that one thing that tech companies can do right away is allow their women to be a face of the company (like Apple Pay’s Jennifer Bailey). This helps young girls see females in that environment, and establishes role models for them. I think women that really desire working for tech companies get discouraged early on because they don’t see other people like them in the field.
This is a real question, so don't get mad at me for asking it but don't you find it weird that tech companies always think it's about "making women realize that working in tech is cool?" I don't think the problem is women wanting to work in tech or not. The problem is the environment they end up having to work in.