Tyler The Creator is a genius. The Cali native took the world by storm in 2011 after the release of his hit music video “Yonkers.” Tyler swept the nation early in his career as a member of a collective called Odd Future. The group consists of Frank Ocean, The Internet, Domo Genesis, Earl Sweatshirt and more. The group later signed a joint venture with Sony Red distribution. For these reasons and many more, there is no artist under 25 that is more influential or important than Tyler The Creator.
From a business standpoint, Tyler has surrounded himself with a great team. The Clancy’s have always done a great job putting Tyler and Odd Future in position to win financially. Due to his mainstream success, Tyler and the Odd Future collective was offered a tv show titled "Loiter Squad.". The show consists of a 15-minute live action show composed of various sketches, man on the street segments, pranks and music made by OF. Tyler has also done a great job keeping up with the times from a technology standpoint. This year Tyler will be releasing GOLF Media. From the trailers, it seems as if the app will consist of radio shows, music videos, live event streams and more.
In regards to music, no artist under has had the impact Tyler has had on rap. His earlier albums (Bastard, Goblin & Wolf) were all met with critical acclaim from many media outlets. Tyler has also set the bar with his videos, as he delivers some of the most unique treatments in the music business. His latest album “Cherry Bomb,” is sweeping the internet. The album hosts collaborations with Kanye West, Lil Wayne, Schoolboy Q and more.
With a highly successful music career, clothing line and media app, there is no doubt in my mind that Tyler The Creator has the most impressive catalog in rap for artists under 25.