I’m not a fan or Troy Ave, but right is right and wrong is wrong.
Yesterday Troy Ave began trending worldwide on twitter, but for all the wrong reasons. News had spread that the rapper's latest LP sold less than 5,000 copies in its debut sales week, including 30 physical CDs, despite including guest features from Jeezy, Rick Ross, A$AP Ferg and more. Those numbers, while true were very misleading. Ave was given a short week of album sales as Empire distribution let loose his digital version after his performance at Summer Jam on Sunday.
One of the main reasons this information went viral was due to journalists spinning the story to get an angle for clicks (and laughs). While I am not a fan of Troy Ave and I do question his pulse outside of the Northeast, I only think it’s fair to judge the traction of the album after a full week of sales.
Whether you are a fan of his rap style or not, Troy Ave is having a great run as an independent artist. His “Bricks In My Backpack” series was a successful mixtape campaign. In 2014 he made the XXL Freshmen list. For the past two years, he has performed at Hot 97’s Summer Jam concert.
Also, if you scope the numbers out some, 4,500 records sold at 10 a pop is 45k. For three days, that’s pretty nice chunk of change.