Alright...so Chad Future just released this MV for his upcoming second album (He made an album already?) that will be released on June 30th.
I honestly don't even know where to begin...
The only reason I thought this was K-pop news was because the MV also feature's BESTie's U.Ji. But then I looked up and read Chad Future's website...and here's what he said:
"Right now, My focused goal is to bridge the gap between K-Pop and American music and continue on the path becoming a successful American born K-Pop Artist in USA, Korea and The World."
I am not sure about other K-pop fans, but I don't think there is a "need" for anyone to "bridge the gap" between American music and K-pop. They are perfectly fine being their own separate entities and I'd like to enjoy them just the way they are.
He goes on to mention the awesomeness of K-pop music (which I can agree with):
"Check out the lighting, the sets, the choreography, the outfits, the video quality, the epic-ness, the production of the music... It is honestly the absolute top in the entire world. American music and videos are great, but they are not as big as K-Pop."
But then mentions his genre of music being AK-pop (American K-pop?).
What exactly about his music makes it (American) K-pop??? If he's talking about the English lyrics, there are TONS of groups that have English verses in their music!
Overall, "So Good" seemed like a lazy attempt at a catchy song with a not-so-original MV. However, it is nowhere near bridging any gap between "American" music and K-pop. And based on what I've learned so far, I don't think it is possible to (unnecessarily) bridge such a gap without the artist understanding the culture or knowing the language (he seems to do neither).
U.JI sounds pretty good but I will not be adding this one to my playlist.