3. Share the article on every social media outlet you have
I've already written a card about London way back when his self-directed music video dropped, but now he's gaining even more traction with a mention about his new album, O∆, on not once, not twice, but for the third time (oh, and Fader loves him too, NBD)
Here's what they had to say:
"Not quite a rapper, not quite a singer, O’Connor’s voice thrums over beats and synths of his own design, ascribing to no creed, genre, or clear form. If O∆ does anything, it dives even farther down the rabbit hole, wandering into off-kilter falsetto rants like “Steal” and the confessional sanctity of “Coordinates 00 36.” Whatever trails he wanders down, O’Connor is wholly himself. That in itself is a triumph."