There is no fear in Kendrick Lamar’s heart. The Cali natives ambitious sophomore album, "To Pimp a Butterfly" meshes G-funk, P-funk, jazz, and political diatribes. This makes the album a bit hard to digest on a casual level.
Kendrick offset the heavier material by starting his roll out with lighter, commercial friendly songs off the album. “I” was a celebration of life. “King Kunta” was a clever song in which he questioned the authenticity of many rapper’s lyrics.
After two light hearted video releases, Kendrick relinquished a tough new video for his song “Alright.”
The video is a black and white tour through an absurdist Compton. From the gates, Lamar grabs your attention as you see him rapping in a car carried by cops. The imagery in the video is amazing and clean throughout. Near the back end, you see Lamar perched on stoplights outside of Staples Center, teasing passersby with cars and clothes.
This is one of those videos that will have staying power for a long time. I am sure many will have different interpretations on this one. What comes to mind after you watch the video?