In a new article by Quartz, called “Coffee snobs are good for the local economy” it explains the process of how the coffee industry grew because of elite coffee snobs.
But how do coffee snobs come about? Well there is a delicate evolution, filled with espressos and high-end cafes. As a self-proclaimed coffee snob, here are the steps I’ve experienced (and you will experience) to becoming one:
Step 1: “Hmmm this coffee stuff is actually pretty good.”
You’ve tried coffee before, maybe in college when you needed to pull an all-nighter. Maybe you started sipping in high school. Maybe you only started liking coffee in really sugary drinks like frappuccinos. But then one sip then grew to a whole cup, then another, and then one cup every morning. You’ve grown accustomed to the taste and you actually enjoy drinking it.
Step 2: “Hey, want to grab a cup of coffee?"
You start treating coffee as less of a treat (but don’t get me wrong, you still drink it every morning) and more of a social experience. You seek out the best cafe in town. You find solace in the cutest local coffee shop, or the Starbucks with the best free Wifi. Coffee shops are soon your home and baristas are your buds.
Step 3: “How did you make this?”
You start understanding the difference between a good cup and a bad cup of coffee. Dark roast and light roast. Cappuccino and Americano. And then it goes deeper... aeropress, chemex, and cold-drip coffee become and active part of your vocabulary. You start asking where the beans were made, where they were roasted, and often ask “Excuse me? Is this certified fair trade coffee?"
Step 4: “Coffee isn’t just a drink...it’s an art!”
Yup, you’ve reached the point of no return. Coffee is similar to any other artisan product for you. A good cup of coffee is like an expensive french wine, or a fine Italian cheese. You are willing to spend a lot of money on a cup of coffee, for coffee is one of life’s most beautiful pleasures.
Welcome to the dark side, coffee snobs.