Meek Mill started the beef with Drake, but he didn’t stand a chance in leaving this one on top. While many will claim lack of potency as the source of Meek Mill’s defeat, any grizzled vet in the rap game would notice it was lack of planning that led the emcee to his demise.
From the looks of it, Drake used the book “48 Laws Of Power” as a blueprint for how to bring down Meek Mill in this battle. For the rest of the card, I will present examples from the battle led by laws in the book that allowed Drake to claim victory thus far.
LAW 33: DISCOVER EACH MAN’S THUMBSCREW
“Everyone has a weakness, a gap in the castle wall. That weakness is usually insecurity, an uncontrollable emotion or need; it can also be a small secret pleasure. Either way once found, it is a thumbscrew you can turn to your advantage”
Meek Mill’s persona is built around being the a real street rapper. Many would say he is one of the toughest, street verified artists in rap music.
Drake used Meek Mill’s alpha male persona against him in the “Back To Back” Freestyle. Some of the brand diminishing bars delivered were “No woman ever had me star struck/ Or was able to tell me to get my bars up“ and “Is that a world tour or your girl's tour?/ I know that you gotta be a thug for her/ This ain't what she meant when she told you to open up more.”
Drake used Meek Mill’s girlfriend’s success against him in the battle. The move worked with ease.
LAW 7: GET OTHERS TO DO THE WORK FOR YOU
“Use the wisdom, knowledge, and legwork of other people to further your own cause. Not only will such assistance save you valuable time and energy, it will give you an aura of efficiency and speed.”
Meek Mill’s claim that Drake uses ghostwriters could have hurt the rappers legacy. Action needed to be taken quickly to put the rumors to bed. Problem was, if Drake spoke on the matter it would only spread the rumor mill.
The OVO general opted to find a member of his camp who word is credible to speak on the matter. The Toronto native selected his close friend and famed producer “40” shebib to share his thoughts on Twitter and 40 came through with an eloquent speech.
The icing on the cake was that “40” rarely shares his thoughts on Twitter. This made the message more powerful.
LAW 17: KEEP OTHERS IN SUSPENDED TERROR: CULTIVATE AN AIR OF UNPREDICTABILITY
“Turn the tables: Be deliberately unpredictable. Behavior that seems to have no consistency or purpose will keep them off- balance and they will wear themselves out trying to explain your moves. Taken to an extreme, this strategy can intimidate and terrorize.”
Drake executed this law with ease early in the battle. The talented emcee delivered the first diss track with “Charged Up.” While many expected Drake to wait for a response track from Meek (standard back in forth is used in beef battle tactics) the Toronto native struck again with his “Back To Back” freestyle.
The second track was more damaging to the first due to quality and surprise. Meek didn’t stand a chance in this one.