The war between streaming services has reached an all-time high in 2015. Every company is looking for a way to set themselves aside from the pack.
Hulu thinks it has found it’s edge against their competitors. In order to compete with Netflix and Amazon, the television streaming service is only going to release its original series on a weekly basis.
The new binge-less theme will also include their newly acquired show, The Mindy Project, according to AdWeek.
The reasoning behind this model is to help build an audience for Hulu’s original offerings. “We value the shared experience and the joy of the water cooler that is television. This will also allow us to get the shows out to our audiences faster, without waiting until full series completion,” says Craig Erwich, Hulu’s svp and head of content.
Who thought of this horrible idea in the board room?
Less options is does not create to more subscribers. If anything, that will frustrate the current subscribers Hulu has on board. If people want to watch 13 episodes in 72 hours, let them! They will bounce back and forth through all of the shows you have on the platform.
Instead of finding ways to slow down the users from enjoying the content they have, Hulu should focus their energy on creating better original content at a rapid pace.