Whether it’s Thanksgiving, Christmas, Hanukkah, Kwanzaa, or some other holiday, soup is always a hit for people who are looking to warm up and get cozy. That’s why, every year, millions of Americans start getting in the soup spirit and cook up a pot of delicious soup. With that in mind, I put together a list of 5 ways to increase soup sales this holiday season.
Create a Great Story
After a successful summer of developing and testing the flavor of a new line of chicken noodle soup, Campbell Soup is looking to cash in on the trend of more soup-based food products. While this might seem like an easy task, Campbell Soup needs to make sure that its customers will actually want to buy their soup as they prepare for the holidays.
To do that, they are going to create a compelling narrative about how soup can help families with their holiday meal prep. They will be using customer insights collected over the past year to highlight the benefits of soup and create a sense of urgency around soup being part of people's holiday meals.
Connect with Your Target Audience
Soup is a meal that can be eaten any time of day. It’s also a meal that often comes with the expectation of being consumed cold, which means that soup has the potential to be an easy, healthy gift for the people in your life.