Bangalore, the country’s start-up and tech capital; the Silicon Valley of India, is expected to be Asia’s fastest growing city this year. Bangalore city unquestionably is a millennial’s paradise. With a horde of multi-national corporations setting up large scale offices and employing in masses pan India, close to 77% of Bangalore’s tech workforce are millennials with millions of migrants relocating from different parts of the country, looking for quality, all-inclusive and short-term rental accommodation. With well-established physical infrastructure; arterial road that runs through the city, ring road connectivity, railway station, metro line and thriving urban culture and amenities, Whitefield has become a residential haven, making it ideal for proficient tech savvy millennials to rent homes in this township. For migrant millennials moving to Bangalore for jobs, Whitefield has a plethora of 1BHK and 2BHK homes for rent, given the ease and connectivity it provides to the workplace and rest of the city. However, it isn’t easy moving homes, especially into a new city altogether, it is a cumbersome process which involves important financial and lifestyle-based decisions to make. Typically, for someone house-hunting in Whitefield, especially for migrants, is to go online and google search, “flats for rent in Whitefield”, “fully furnished 1BHK homes for rent in Whitefield”, “budget homes for rent in Whitefield” and so on. The search will pull up an astounding number of housing and rental property sites with pictures and videos, making one’s shortlisting process confusing. Before throwing in their search into a vast pool of online listings and ads, it is far more effective for renters to, firstly, understand their “must haves” or non-negotiables in place. Such as:
· Knowing the locality, and Whitefield specific rental rates
· Fixing their rental budget and type of homes they want - 1/2/BHK or Studio type
· Deciding on a fully furnished flat or semi-furnished? Do they prefer homes that comes with in-built facilities or the routine?
· Are they particular about developer brands or private owned building? Or if they are they looking for managed apartments or standard properties?
The current go-to rental options would be in the categories of Co-living, Luxury Paying Guest, Accommodation, Managed Apartments or the standard to-let properties available for rent. The latest rental model picking up pace and expected to be the new go-to for modern renters is the Build-to-Rent (BTR) model wherein properties are built or acquired from scratch to capitalize on a higher property-tenant fit, meaning properties are built or designed to include furnishing, services and amenities to make it ready-to-move in for the renter. BTR models are meant to be more privatized, flexible and organized for renters without losing out on managed services and amenities. Kots Housing Pvt. Ltd. is one the first leasing companies to bring in the BTR model, actively operating in the IT Hubs of Bangalore, focusing on the white collared millennials as their target group. Another way to look for houses, of course, could be through friends/colleagues/relatives who live in Bangalore, get cues on which websites, sub-locality or spots to consider in Whitefield.