To design the right products and services, you need the right team. Usually, a product development team includes specialists from multiple areas and its composition depends on each particular project need.
While the need for an engineer or designer seems evident to the client, the relevance of the other team members might be put into the question. In this article we will consider the role of a business analyst on a project and explore whether an individual specialist should be involved to conduct business analysis.
Why should I engage a business analyst on a project?
Actually, you don’t have to. But you should understand:
If there is no person with a BA title on a project, someone else will perform business analysis tasks anyway.