Looking for ways to improve the advertising side of your Amazon business? If done right, Amazon advertising can help your product reach its target audience and drive more sales. Read on to determine the best ways to approach advertising on Amazon.
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#1 Build brand awareness with Amazon Sponsored Brands
Amazon Sponsored Brands, also referred to as headline search ads, is the key to driving more sales. These ads appear above the search results page on Amazon and help sellers build brand awareness. This is, especially beneficially for sellers who are selling multiple products in the marketplace. If you want to experience top-of-the-funnel Amazon advertising, particularly when paired with branded searches or category keywords, Sponsored Brands are ideal to go with. This gives you the opportunity to build brand recognition by incorporating entities like your ASINs, brand logo, and custom headline.
#2 Have a flexible ACoS goal
When it comes to Advertising Cost of Sale, the lower, the better. However, lower ACoS is not what you should be aiming for. The Advertising Cost of Sale can be explained as the ratio of your ‘ad spend’ to ‘revenue.’ For automatic targeting, Advertising Cost of Sale is at the group level, whereas for manual targeting, you get your Advertising Cost of Sale on a product level. Although low ACoS is preferred, your ad campaign should have an objective depending on whether you are trying to make ongoing profits from the product, liquidating a product, or launching a new product.