The BERT update is the biggest update in search since the last 5 years, as well as the most influential step in the efforts of search. However, the announcements and impact in the SEO industry is comparatively little.
Still, it’s not perfectly clear how the SEO environment will react due to the Google’s BERT update. However, let’s talk the exact influence SEO professionals are dealing with after the update.
What is Google BERT targeting?
According to Google’s own prediction, the BERT update will affect 10% of the total queries. It might be a huge number, but the affect will not be significant for the SEO community standards, due to the fact that the update is more concerned with “longer, more conversational queries”. Apparently, such longer queries aren’t as heavily targeted by SEO experts.
The primary question stays with what the user wants to find out in the search query. There are plenty of examples explaining the changes that BERT made.
Search Engine Journal has provided an understanding of the BERT update through “how to catch a cow fishing”. Expectedly, the phrase has nothing to do with the image that might have popped up in your mind, but everything with a unique sense of “cow” related to fishing, indicating a large striped bass.