In a rapidly growing world of the internet and technology, filling up every day with swarms of old, current and new users, the one thing that is persistently growing with it is the demand, competition and challenges for the providers of all the possible products and services to its users. While the need for marketing products is not new to the world and the marketing industry, the one thing that is definitely going on changing is the way of doing it. Newsletters, e-mails, promotional campaigns, pamphlets etc. are still the very active members of the marketing procedures, although, the new era of User-Generated Content has begun and spreading like the bees of a colony.
The most basic definition of this particular term can be- “the content that is generated by the users”. However, the importance of it is not as basic as its simple definition. Its diversity is based in the diverse platforms from where it is generated. The internet today offering an endless variety of platforms to use for both the provider and the user creates the opportunity for its users to access and create content in many forms. The World Wide Web, social media, Google’s search engine, various web sites, virtual communities, etc. are many of all the sources where both the parties can communicate. User-Generated content has its own different types ranging from a professional review to something as easy as a comment on a social media post of a particular brand. While this content can also bring negative reviews towards the reputation of a brand, the positive and the most genuine reviews or any content can act like the sweet nectar produced by the bees.
The question here arrives that why this type of content is needed today when the brands or the companies can authentically create content for its promotional purposes and activities? The answer to this lies in the immenseness of audience it brings along with it. In the year that we are living in, the most and the least famous of people and brands are all showcased on the internet where opinions of all and everyone is valued and affects the judgment of many. As important as it is for a brand to successfully build its name, it is as important for it to maintain the same for the world to see which in turn keeps its glory shining and using the user generated content can add brightness to this shine.
Why is User-Generated Content important for successful marketing today?
Gains trust of the consumers