Social media Instagram Likes is revolutionizing the marketing landscape by offering companies an innovative way to communicate and interact with customers. Blogs of all kinds, forums, and sites like VKontakte and EasyBook are important intermediaries that help achieve a company's marketing goals.
When talking about business development in Instagram Likes social networks and blogs, it is necessary to introduce two main models of brand promotion - SMM and SMO.
SMM is the promotion of a website or company services through social media marketing, i.e. through communication with representatives of the target audience through social resources. This method allows you to attract user traffic to the site directly, and not through search engines. SMM covers not only social networks and blogs, but also such platforms as forums, online communities, and various media resources that involve active user interaction.
SMO (from the English. Social Media Optimization) involves carrying out internal work that increases the effectiveness of the interaction of the site with social systems. The main optimization actions affect the content (content) of the resource, as well as some interface elements that, as a rule, allow you to integrate the site with one or more social platforms, such as social buttons.
Blogs are an important part of marketing. The word "blog" comes from the phrase Web log , which means an online magazine consisting of texts (posts) written by Internet users and posted in reverse chronological order. Blogs are often used to express your opinion on a topic such as fashion or politics. There are over 40 million blogs today, and the number is constantly growing. There are various services that will help you create a blog. The most famous are Blogger, LiveJournal.
Business representatives use blogs to convey the message of the company or individual marketing, image, Instagram social ideas to a wide audience. Corporate blogs are divided into internal and external. Internal blogs are used to stimulate discussion within the company, search for original ideas. The main task of external blogs is to form a network of communication. This SMO tool serves to convince people to act in a certain way through the company's active interaction with members of the target audience. Companies can also use discussions with customers to study the market for business improvement, test products, discuss marketing plans, and so on.