One of the things that I found particularly interesting about the recent YouTube culture is the rise of reaction MV that mingles user reactions with K-POP MV. It for me is conceived as another type of UGC similar to AMV in terms of its (1) user-generated production (2) Asian culture based and (3) wide distribution through the open Internet platform. However, compared to AMV, it seems this new cultural phenomenon has not been deeply researched and explored. Thus, I wonder whether any of you can help me find more academic materials on this?
P.S. I think this attractive point is also highly associated with the success of Viki for a number of reasons I addressed above.