"Names are like magic spells: They work on us unconsciously. Some seduce us with their loveliness; others are warning signs that say, “Watch out, here comes heartbreak.”
Personal: Me and my BF started call each other as the "Whale" and "Seaotter", and these two lovely creatures reminded me of some good memory of our time. So the naming contains the context of the personal memory
On Work: Last week, I suffered from renaming the concept of service I would like to present. I ended up thinking it as "keyword digest", still I am curious whether it was best option. Naming concept is always a bothersome thing.