I'm, from time to time, asked to troubleshoot why someone's content marketing campaign hasn't been the success they had hoped for. Typically, the reason for the issue falls within the scope of one of many following reasons. Here, backwards order, are my top five reasons why content marketing campaigns fail:
You're not content marketing:
Content marketing is marketing a small business to accomplish more than one goals of this business. If the achievement of your business goal is not the reason behind producing your content, you are blogging. That important distinction is not at all times understood.
Many content creators do not understand the part content marketing plays in moving your prospects along your sales funnel. Different types of content are required for each stage, that's for suspects, prospects, and retaining and selling again to existing customers. If you are not producing content by word counter that supports each stage in the sales process, you are not content marketing.
There's not just a market for the product or service:
It never ceases to surprise me how many businesses fail as the founders didn't do proper research to ascertain whether there was a market due to their business and or whether their product or service met that need.